Advertising Bauer

    The fun part about selling such quality equipment is the opportunity the different companies are given to advertise the newest gear that is coming out onto the market. Since Bauer is such a popular company around the world and is sold in about 35 different countries they are given the opportunity to advertise the company in numerous amounts of ways in many different kinds of venues.  During the Nike Era, Nike used its global marketing expertise to help promote all of Bauer’s Products. Some of the different forms of advertising for Bauer are through hockey magazines, NHL player sponsorships, College and Major Junior hockey team sponsorships, Ads on hockey rink boards, television commercials, etc. A personal experience with the advertising of Bauer was a youth hockey tournament that was sponsored by Bauer called the Nike Bauer Invitational Tournament held in Chicago Illinois. I remembering getting free t-shirts hats and bags all from the Bauer Co. Advertising increases profits and makes the prices of skates less elastic. Kids want to wear the same skates their “heroes” are wearing and let the people know about the latest innovations of the company.

Websites
www.washjeff.edu/users/jgregor/ECN%20101/Student%20PPP/.../Baur.ppt 
Bauer Hockey Powerpoint
Videos

http://www.youtube.com/watch?v=ZhZbH4koWSE 
Citations
www.washjeff.edu/users/jgregor/ECN%20101/Student%20PPP/.../Baur.ppt
(Unable to cite because it’s a link to a power point)