Now that I have introduced you to both companies and shown you their sales, advertising pitches, and employee jobs, we have to look at the revenue differences between the top 2 products of both companies. Starting with Bauer the two top selling products for Bauer are the Vapor X60 skate that sells for $719.99 and the Vapor X60 stick that sells for $219.99. Easton hockey has two great selling products in the Synergy EQ50 skates that sell for $634.99 and the Stealth S19 stick that sells for $299.99. Every company in the hockey world always has 2-3 products well above the rest of the products they sell. Bauer and Easton are both very high-end companies, which is why their high end products sell for a little bit larger of a price than other company’s top products. In the end it’s concluded that Bauer is an overall much popular company through the word of mouth, ads, product revenue, and the selling of products. There are a much higher percentage of players in professional hockey that use Bauer over Easton hockey.
Websites
http://www.hockeymonkey.com/
Citations
HockeyMonkey.com. Web. 15 May 2011. <http://www.hockeymonkey.com/>.
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